GEOFFREY VAN MEER, Ph.D
see also linkedin.com/in/geoffreyvanmeer
- I am a versatile data evangelist and passionate about driving value for people and businesses through data, analytics and innovation.
- I bring a unique combination of 10+ years management experience in leading data science and engineering teams with deep knowledge on technology, math and psychology.
- I enjoy being involved in business strategy, building effective partnerships and lead organizational change.
2014 - present Head of Data Intelligence - RTL The Netherlands
My expertise is to create value out of data and strengthen the business in reaching their business goals!
I set up a top-in-class Data Science team and a data engineering team building a state-of-the art Big Data platform.
2008 - 2013 Manager Customer Intelligence - Rabobank International
I have the capabilities to set up, manage and grow a Customer Intelligence department!
I conducted data-analyses & market research supporting countries; as functional owner (PO) managing and developing Data and MarTech platforms; spin-the-web for exchanging experiences and expertise between marketers in all countries.
2003 - 2007 Team manager R&D - ING The Netherlands
I possess a broad range of research and analyses techniques!
Responsible for several innovating research projects.
Title: ‘Financial Behaviour on the Internet’. The thesis describes clickstream analyses as an appropriate research methodology to analyse individual online behaviour. I provided a solution how to integrate the Internet in the direct marketing strategy.
I have an extraordinary interest in human thinking and behaviour - combining knowledge about psychology with expertise on mathematical modelling!
- Teacher of master classes at business school TIAS
- Guest lectures at University of Amsterdam and University of Tilburg
- Keynote speaker, jury or panel list member, moderator on conferences
- Author of academic papers, white papers, blogs