see also 

  • I am a versatile data evangelist and passionate about driving value for people and businesses through data, analytics and innovation.

  • I bring a unique combination of 15+ years management experience in leading data science and engineering teams with deep knowledge on technology, math and psychology.

  • I enjoy being involved in business strategy, building effective partnerships and lead organizational change.

2021 - present Product Manager (SAFe) 'Data' - Essent 

Managing multidisciplinary BizDevOps product teams, like Data platform team, BI team, Data Science team, Campaign management team, Personalisation team.  

Designing - and executing - the Data Strategy, anticipating on the energy transition. 

2014 - 2020  Head of Data Intelligence - RTL 

My expertise is to create value out of data and strengthen the business in reaching their business goals!

I set up a top-in-class Data Science team and a data engineering team building a state-of-the art Big Data platform. 

2008 - 2013 Manager Customer Intelligence - Rabobank International 

I have the capabilities to set up, manage and grow a Customer Intelligence department!  

I conducted data-analyses & market research supporting countries; as functional owner (PO) managing and developing Data and MarTech platforms; spin-the-web for exchanging experiences and expertise between marketers in all countries. 

2003 - 2007 Team manager R&D - ING 

I possess a broad range of research and analyses techniques! 

Responsible for several innovating research projects. 

PhD in Economic Psychology (2002-2006) at the University of Tilburg (NL)

Title: ‘Financial Behaviour on the Internet’. The thesis describes clickstream analyses as an appropriate research methodology to analyse individual online behaviour. I provided a solution how to integrate the Internet in the direct marketing strategy. 

I have an extraordinary interest in human thinking and behaviour - combining knowledge about psychology with expertise on mathematical modelling! 

Extracurricular activities, Teaching & Exposures
  • Teacher of master classes at business school TIAS
  • Guest lectures at University of Amsterdam and University of Tilburg
  • Keynote speaker, jury or panel list member, moderator on conferences
  • Author of academic papers, white papers, blogs