I was born (1974) and raised in Roosendaal (The Netherlands). I have 3 brothers. Both parents were teachers. I am married and we have a son.
I still dream every night to be a professional soccer player or an opera singer, but I am not very talented (also not in my dreams..). In my free time I prefer to be on the water.
On 31 of October I participated in a panel discussion about 'Data as currency for society's good' on the CMS Annual Technology, Media and Communications Conference in Amsterdam.
In March I gave a lecture - Value Creation with Big Data - at TIAS business school (University of Tilburg).
In March I gave a talk on HealthCare Analytics Event.
In Feb I gave a talk on Marketing Insights Event in Utrecht (Jaarbeurs).
On 13 November I gave a talk at 'Beyond Data' event organized by Rabobank.
On 9 October I gave a talk on the Digital Analytics congres organized by MOA. I received 8,3 score in the evaluation - which was the highest of all.
In November '17 I was key note speaker at the Talent Event in Jaarbeurs (Utrecht).
In May 2016 I gave a talk at a Meet Up session 'Data Donderdag' >>>
In September 2015 I gave a presentation on the 'Big Data Expo' in the Jaarbeurs in Utrecht.
In September 2014 I spoke on the yearly International Broadcast Conference (IBC) in Amsterdam.
Customer Experience’, March 2013. Network organization ‘CustomerConnection’.
Key Criteria for Successful Marketing Research Projects, January 2010. Financial Services Research & Insight Forum, London (UK).
Research Framework to Analyze Customer Online Behaviour [key note speech], December 2008. Market Research for Financial Services Conference, Miami (US).
Understanding Online Behaviour to Retain the Financial Customer, February 2006. Financial Services Research & Insight Forum in London (UK).
In June '17 I was interviewed on stage by Google's Big Data Lead, Tino Tereshko, at the 'Google Next' event in Amsterdam. The subject was about Big Data tools to build real-time data analysis pipelines.
In June '17 I was interviewed on the latest developments on Data at RTL for the yearly MediaPark conference.
An interview for Dutch BroadCast magazine about data in the Dutch media sector - published in June 2017.
Another nice video interview with me >>>
In June 2016 I was interviewed - 'RTL is front runner with its Big Data platform' (Marketing Facts). More than 8000 reads!
I gave a short interview in Feb 2016 why we use Apache Spark for our Big Data platform at RTL Nederland >>>
In December 2015 I was interviewed as manager Consumer Intelligence - the tag line was 'it is big playground for data scientists at RTL' (in Dutch).
In January 2007 the Dutch magazine interviewed me for Marketing for an article about ‘Personalized Marketing campaigns by clickstream analyses’. I elaborated how companies can utilize clickstream analyses as a marketing instrument to intensify customer relationships.
On 17 September 2020 I will teach 'Qualifications & Skills: Newest skills for Data Professionals' at Coursera and European Leadership University.
In November 2015 I gave a guest lecture 'Media Data Intelligence' at the Marketing Department of the University of Tilburg.
On 11 October 2018 I gave a guest lecture on 'Creating Value with Big Data Analytics' for TIAS Business school at University of Tilburg.
In January and November '17 I was invited to provide a masterclass 'Creating Value with Big Data Analytics' at TIAS Business school.
On October 2012 I gave a guest lecture on the Vrije University in Amsterdam about ‘Web mining’. Afterwards a student said it was great to see that I present a so-called boring topic with great enthusiasm.. I think that’s a compliment.
In March 2009 I gave a guest lecture ‘Statistical Research Techniques in Practice’ to bachelor students Marketing at the Vrije Universiteit in Amsterdam.
In November and December 2007 I taught ‘Consumer Marketing’ to Master students of Marketing at the Vrije Universiteit in Amsterdam.
Begin 2007 I gave a guest lecture with the title ‘How to integrate the Internet in the Direct Marketing Strategy’ at the Vrije Universiteit in Amsterdam.
In February I published an article on LinkedIn on 'Art & Science'. It is my story about five years in Media.
Together with prof D. Sikkel I published the article 'Stickiness: The value of saved money' in the JMA.
I wrote a short blog about how customer insights helps having to understand customer behaviour.
I contributed to the year book 2008 of the Dutch Market Research Association (MOA). Title of my article was ‘Analyses of Consumer Behaviour on the Internet’.
In November 2018 I participated in the jury for the "International Customer Experience Award".
June 2017 I participate in a Bertelsmann's 'Preparing for Opportunities' program at INSEAD in FontaineBleau (FRA).
RTL is part of Bertelsmann - in May 2017 I organized and hosted the Advanced Analytics Event for data scientists and data engineers from several Bertelsmann companies.
In 2013 I was moderator on the ‘Selligent Finance Day 2013’. All large financial institutions in the BeNeLux participated and demonstrated how they organize their marketing campaign management.
In 2013 I organized and hosted a CRM -conference for my colleagues from Belgium, Ireland, Germany and Poland.
In 2009 I became a member of the NIMA exam committee. NIMA is the Dutch Institute for Marketing.