I was born (1974) and raised in Roosendaal (The Netherlands). I have 3 brothers. Both parents were teachers. I am married and we have a little boy. In my free time I am busy renovating our house, and I like to play the guitar or soccer. 


I studied Economic Psychology at the Universities in Leiden and Tilburg. In 2006 I received my Ph.D degree


With my background in Psychology I am interested in people’s behaviour and thinking.

Currently I am Head Data Intelligence at RTL in The Netherlands. Previously I worked at ING The Netherlands and Rabobank International.


Please contact me for my resume via email or look at LinkedIn

 

public speaking


On 13 November I gave a talk at 'Beyond Data' event organized by Rabobank. 


On 9 October I gave a talk on the Digital Analytics congres organized by MOA. I received 8,3 score in the evaluation - which was the highest of all.


In November '17 I was key note speaker at the Talent Event in Jaarbeurs (Utrecht). 


In september '17 I was a key note speaker at the Big Data Expo >> and >>


In May 2016 I gave a talk at a Meet Up session 'Data Donderdag' >>>


In October 2015 I gave a presentation about 'Data Science' at the alumni event of Tilburg University - pictures >>


In September 2015 I gave a presentation on the 'Big Data Expo' in the Jaarbeurs in Utrecht. 


On April 2015 I gave a presentation about 'Media Data Intelligence' at the Cross Media Cafe in Hilversum - article >>> and video >>>


In September 2014 I spoke on the yearly International Broadcast Conference (IBC) in Amsterdam. 


Customer Experience’, March 2013. Network organization ‘CustomerConnection’. 


Key Criteria for Successful Marketing Research Projects, January 2010. Financial Services Research & Insight Forum, London (UK).


Research Framework to Analyze Customer Online Behaviour [key note speech], December 2008. Market Research for Financial Services Conference, Miami (US).


Understanding Online Behaviour to Retain the Financial Customer, February 2006. Financial Services Research & Insight Forum in London (UK).

interviews

In June '17 I was interviewed on stage by Google's Big Data Lead, Tino Tereshko, at the 'Google Next' event in Amsterdam. The subject was about Big Data tools to build real-time data analysis pipelines. 


In June '17 I was interviewed on the latest developments on Data at RTL for the yearly MediaPark conference. 


An  interview for Dutch BroadCast magazine about data in the Dutch media sector - published in June 2017. 


In September 2016 I was a panel member in the session 'New skills for the robot-dominated future at the IBC - pic1 & pic2


Another nice video interview with me >>>


In June 2016 I was interviewed - 'RTL is front runner with its Big Data platform' (Marketing Facts). More than 8000 reads!  


I gave a short interview in Feb 2016 why we use Apache Spark for our Big Data platform at RTL Nederland >>>


In December 2015 I was interviewed as manager Consumer Intelligence - the tag line was 'it is big playground for data scientists at RTL' (in Dutch).


In January 2007 the Dutch magazine interviewed me for Marketing for an article about ‘Personalized Marketing campaigns by clickstream analyses’. I elaborated how companies can utilize clickstream analyses as a marketing instrument to intensify customer relationships. 

teaching 


On 11 October 2018 I gave a guest lecture on 'Creating Value with Big Data Analytics' for TIAS Business school at University of Tilburg. 


In January and November '17 I was invited to provide a masterclass 'Creating Value with Big Data Analytics' at TIAS Business school. 


In November 2015 I gave a guest lecture 'Media Data Intelligence' at the Marketing Department of the University of Tilburg. 


On October 2012 I gave a guest lecture on the Vrije University in Amsterdam about ‘Web mining’. Afterwards a student said it was great to see that I present a so-called boring topic with great enthusiasm.. I think that’s a compliment. 


In March 2009 I gave a guest lecture ‘Statistical Research Techniques in Practice’ to bachelor students Marketing at the Vrije Universiteit in Amsterdam. 


In November and December 2007 I taught ‘Consumer Marketing’ to Master students of Marketing at the Vrije Universiteit in Amsterdam.


Begin 2007 I gave a guest lecture with the title ‘How to integrate the Internet in the Direct Marketing Strategy’ at the Vrije Universiteit in Amsterdam.


publishing


Together with prof D. Sikkel I published the article 'Stickiness: The value of saved money' in the JMA.


I wrote a short blog about how customer insights helps having to understand customer behaviour


I wrote a white paper with the title Customer Intelligence is a key driver for Customer Experience’. Happy to hear your feedback!

As co-author I wrote the first chapter ‘Analyzing Online Behaviour’ of the book E-Commerce coming into its own’.

I contributed to the year book 2008 of the Dutch Market Research Association (MOA). Title of my article was ‘Analyses of Consumer Behaviour on the Internet’.


In 2007 I finished and defended my PhD thesis  Financial Behaviour on the Internet’ 

In 2006 my article ‘Customer Development and Retention on a Web-banking site’ was published in the Journal of Interactive Marketing, 20 (1) 58-64. 

In 2004 my article ‘A suitable Research Methodology for Analyzing Online Banking Behaviour‘ was published in the Journal of Internet Banking and Commerce, 9 (1). 

miscellaneous


In November 2018 I participated in the jury for the "International Customer Experience Award". 


June 2017 I participate in a Bertelsmann's 'Preparing for Opportunities' program at INSEAD in FontaineBleau (FRA).  


RTL is part of Bertelsmann - in May 2017 I organized and hosted the Advanced Analytics Event for data scientists and data engineers from several Bertelsmann companies. 


In 2013 I was moderator on the ‘Selligent Finance Day 2013’. All large financial institutions in the BeNeLux participated and demonstrated how they organize their marketing campaign management.  


In 2013 I organized and hosted a CRM -conference for my colleagues from Belgium, Ireland, Germany and Poland.


In 2009 I became a member of the NIMA exam committee. NIMA is the Dutch Institute for Marketing.